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LA FAMILIA DE RUIZ: Our History
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Robert Ruiz, Sr.
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In the early 1970's, Robert Ruiz, Sr. was one of the
first Mexican Americans to open a thriving business in South
Texas. He became well known and respected as a top grower
and shipper of fresh produce.
At the age of five Robert's son, Richard, went door
to door selling watermelons that his father brought home from
the fields. His mother Lucia, however, asked him to return
the money and leave a watermelon at each neighbor's door as
a gift. Richard did what he was told but his entrepreneurial
spirit could not be deterred.
At the young age of eleven, Richard became a licensed dealer
at the Dallas Farmers Market and along with his cousins, sold
Texas bulk cantaloupes. In his spare time he loaded trucks
and helped in the fields. Following in the footsteps of his
father, Richard Ruiz would do whatever it took to get the
job done.
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Robert Sr. and Lucia Ruiz
Robert Sr, honored to
serve >
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Richard passing on tradition to daughter Lori Anne,
future director of Operations and Sales.
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Richard & Laura Ruiz
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In 1991, after many years in the produce industry, Richard
set out to open his own business. His wife Laura became accounts
manager and a few years later their eldest daughter, Lori
Anne, became Director of Operations and Sales.
In 2007, Saul Salinas joined the RUIZ SALES team as Quality
Assurance Director. This dedicated team strives daily to meet
the highest standards in quality and service, serving leading
grocery store chains throughout the United States.
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THE RUIZ SALES TEAM TODAY
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Richard Ruiz,
CEO
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Lori Anne Ruiz Nisimblat,
Operations & Sales
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Laura Ruiz,
Accounts Management
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For Ruiz Sales, it is not only about shipping and distributing
produce, it is about following
five key principles: Integrity, Superior Quality, Respect,
Innovation and most importantly, Team work. This "can
do" spirit is the secret behind our success.
Through hard work and determination, Ruiz Sales has earned
such prestigious awards as the Blue Book Trading Member award
and Red Book award. Ruiz Sales has also been featured in The
Packer for setting the highest standards in the produce
business as well as for being one of the first companies to
own and operate their own automated lime labeling system which
proudly identifies each lime with their signature brand, Fresh
Health™.
Our goal is to market produce and expand in innovative ways,
such as specialty packs and on-demand private labeling. We
are developing new ways to set higher standards on deliveries
and to expand distribution of our products. We are one of
the leading Hispanic companies in the United States and are
proud of our heritage. We remain firm in our belief that hard
work is the key to success.
Ruiz Sales proudly attributes their accomplishments and blessings
to the Lord Jesus Christ.
Please contact
us and let us know how we may serve you.
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